Crisis PR & Reputation Management

Mitigating and calming the storm by optimizing online profiles

The Driving Force Behind Emerald Crisis PR and Online Reputation Management

In today’s modern world, crises are happening left and right, to affluent individuals, high-end companies and everything in between. At Emerald, we know how dire it is to have a clean reputation attached to your personal brand or business and how a negative one can deteriorate personal and financial assets altogether. At Emerald, we’re here to be an extension of your team when need be. We’ll ensure a clean online profile and implement a strategy to mitigate any further negative press.

The Emerald Approach

Our team has successfully managed crises ranging from criminal libel, business and personal litigation, product recalls, sexual harassment and sexual discrimination cases, and issues in the healthcare sector, among others. We know all of the considerations, sensitivities, and players involved in these various spaces. This expertise and experience is what makes the difference for your personal brand or business’ reputation. Having the right rapid response team with experienced counsel is crucial. At Emerald, we understand we are working against the clock in most situations and we’re here to be extensions of your team and defend your reputation.

Emerald will work for you in a committed and dedicated way to ensure your crisis is handled with the results that you desire – a clean online image and an appropropriate, guided and controlled narrative moving forward.

Emerald Crisis PR Includes:

Emerald Online Reputation Management Includes:

What is Crisis PR?

Crisis public relations is a sub-category of the traditional public relations industry that involves mitigating negative news coverage surrounding a personal brand or business and responding in a timely and strategic approach to help salvage the reputation.

What is Online Reputation Management?

Online Reputation Management (ORM) refers to the influencing and controlling of a brand or business’ online profile. At Emerald this involves a lengthy strategy that starts with optimizing current online profiles through an SEO campaign to generate increased levels of traffic, leads and revenue streams. Identifying key phrases and structuring on and off page content are some of the most common strategies used to make a website search engine-friendly. Since search engine users typically will not click through numerous pages of search engine results, the goal of SEO in relation to the overall Online Reputation Management goal is to increase a website’s presence on the first 1-2 pages of a search engine, yielding higher volumes of qualified visitors.

Emerald provides a comprehensive approach to OnPage and OffPage SEO, including: keyword analysis, content writing, website construction, and website analytics, linking strategy and search engine submission. In addition to our internal team, we maintain several relationships in the SEO community.

When would these services be necessary?

Crisis Communications and Online Reputation Management services are necessary when…


49 West 38th Street, Floor 14
New York, NY 10018


4527 S Rocheblave St.
New Orleans, LA 70125